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| ANALYTIC HIERARCHY PROCESS ON THE DEVELOPMENT STRATEGY OF THE ICE AND SNOW TOURISM OF HEILONGJ IANG PROVINCE |
| XU Shu-mei1, LV Jian-hua1, SHEN He-jiang2 |
1. Department of Geography, Harbin Normal University, Harbin 150080, China;
2. Tourism Management Department, Hebei Normal University, Shijiazhuang 050016, China |
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Abstract This paper discusses the development strategy of the ice and snow tourism of Heilongjiang province by way of qualitative and quantitative analysis by the theory of analytic hierarchy process, AHP. By the comprehensive analysis, some conclusions are conducted by the article finally. The most important strategic aim is the industrialization of the ice and snow tourism of Heilongjiang, and then the internationalization process of the ice and snow industry. To make the aim be reached, the most important strategy is to build up a famous band for the ice and snow tourism of Heilongjiang. But the old fashion ideas, underdeveloping economic conditions and out of dated management system and capacity are the limit elements to the development of the ice and snow industry. Therefore, some new ideas to change the current situation are presented in the paper. The first is to study from the developing ideas of succeeded companies from all over the world and expend our sight to the world. The second is to make a management system change, making introduction of best talents and experience and strengthen the education and training, etc. By way of AHP analysis, we can easily come to the conclusion that the industrialization is the key and first priority strategy to make progress increasing the competition ability for the ice and snow tourism business of Heilongjiang. Also, methods of building up of well known tourism brand of Harbin are the most important development emphasis for the ice and snow tourism business. As shown in the paper, the biggest obstacles are the self limitation of our ideas, the underdeveloping economic situations and the out of dated management system and method. So the most urgent thing up to now is to strengthen and push the speed of the revolution, change the old management skills and learn for the modern experience from abroad to develop ice and snow tourism industry in Heilongjiang. All these measures are of good help for realizing the aim which is to improve the comprehensive competition of the ice and snow tourism of Heilongjiang, and making the ice and snow industry become one of the most famous place of the ice and snow tourism in China, in Asia, then in the world. In this way, the target of improving the competition capacity of Heilongjiang tourism and changing Heilongjiang Province into the well known ice and snow tourism region in the world can be reached.
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Received: 05 April 2007
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2008, Vol. 23 
